Apple in India: Why Tim Cook enjoys Shah Rukh Khan and Sachin Tendulkar-level fame in India
Apple in India: Why Tim Cook enjoys Shah Rukh Khan and Sachin Tendulkar-level fame in India For an obscene amount of money, you can buy a sense of individuality, mass produced Written by Aakash Joshi April 22, 2023 18:28 IST X Apple CEO Tim Cook at the inauguration of the company's new store in New Delhi. (Express Photo) Listen to this article 00:00 1x 1.5x 1.8x For the pure rationalist, there is little difference between a cult and a religion. Both rely on an unreasonable deification of and identification with symbols, practices, beliefs and rituals that can mean anything and everything to a believer. But then, there is at least a hint of the unknown and the sublime, or even the small comforts of community and believing that there’s more to existence and consciousness than just a crass materialism in religious traditions. That is not the case with the most annoying and pointless of cults – brand loyalty. And nowhere is this more visible than with the Apple obsessive yuppies tha
